Let's face it, investing in new menu boards
and displays can be costly. However, the return
on investment can be enormous if you purchase
wisely. Menu Boards and Displays are more than
a mere necessity, they can also increase the size
of your average sale and the likelihood that your
customers will return. Here are a few things to
consider as you begin your purchase...
Graphics Sell!
Customers are more likely to buy food they see
pictures of. Quality food images such as those
in the IDS Menus library go a long way towards
helping you sell product. So if there are particular
menu items you wish to promote (due to their popularity,
higher profit margin, etc.), try to represent
them with graphics. For unique or proprietary
items, consider hiring a food photographer; to
save costs, you can do the photography yourself,
but food preparation, proper lighting and a host
of other demands may require a great deal of time
and energy. For more information on organizing
your own photo shoot, contact the IDS Menus Design
Department at 1-800-542-9779 x33.
There Are Word People and Picture People
- Don't Ignore Either!
Some people order from pictures without reading
at all; others take the time to read your entire
menu before ordering. In general, you'll want
to design menu board and display solutions that
appeal to both camps. You won't have room for
pictures of all of your food items, so focus on
the ones you most want to sell – signature
dishes, combos, promotional items, etc. And for
the "word people", use menu strips to
list all additional items from your menu.
Menu Board Writing – Keep It Simple!
When writing menu board copy, you may be tempted
to list every last ingredient of every product
you offer. Though your customers will be well-informed,
they will also take longer to order! If transaction
speed is important to you, consider eliminating
excessive descriptions. Does "Ham & Cheese"
really require a description? How about "Espresso"?
You may be able to do without them – reducing
clutter and opening up more space for graphics!
Displays, Like Food, Should Always Be
Fresh!
As your menu expands to include new products and
specials, don't let your display graphics fall
behind. Modern features such as quick-change magnetic
graphics and menu strips allow you to update your
displays instantly. Order multiple menu graphics
and rotate them on a regular basis; update Counter
Display graphics to promote specials; add removable
wall graphics to advertise seasonal items.
Give 'Em Something To Look Forward To!
To add spice to your menu, consider offering a
new platter or special on a regular basis. Announce
your new product with wall Posters and Menu Board
graphics to keep customers intrigued.
Sell Before You Sell!
Place Floor Stands, Counter Displays and Posters
near store entrances to "pre-sell" your
menu items. By the time customers reach the counter,
they may have already made up their minds.
Cross-Sell At The Counter!
Combo graphics are an excellent way to cross-sell
side items and beverages, and our design staff
can customize them to match your company look
and feel. In addition, you may want to consider
Counter Displays - probably the last display your
customers will see before making a purchase. Whatever
additional products you'd like to sell them, Counter
Displays present the perfect opportunity to do
so.
Don't Keep Your Identity Secret!
What kind of impression do customers take with
them after leaving your store? Obviously, your
products create a strong impact. But the overall
design and decor have a strong effect as
well. Your goal should be to create an attractive,
consistent look that is distinctively your own;
in other words, a strong brand impression! Begin
with your company logo and color scheme - if you've
yet to consider them, enlist IDS Menus or a good
designer to help you. When ordering Menu Boards
and Displays, make sure to incorporate your logo
and color scheme wherever possible.
Keep Your Options Open!
IDS Menus offers a variety of products that can
help you increase sales. Here are some to consider:
– Counter Displays
– Floor Stands
– Directional Signs
– Banners
– Giant Self-Stick Graphics (for walls &
windows)
– Mounted Prints & More....
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